Planning, planning, planning.
To a great extent, that’s pretty much all you have been able
to do, although states are moving to reopen. Hopefully, you are keeping a
presence on-line, as well as traditional media.
We really have no idea when
this is going to end or if it is going to end.
Do be aware that if this all clears, everybody will restart and/or
enhance their advertising.
That tells me that when the demand increases, the cost of
advertising will rise.
You can pretty much plan on that. If you are a believer
that this will end this year, you need to be ready to double your marketing
budget.
History tells us that businesses who advertise during the
crisis du jour, will do much better once the crisis ends.
Maybe this is the time to catch up on your marketing reading.
Let me suggest you read the book Purple Cow, by Seth Godin. Purple cows stand out!
