To a large extent, that’s pretty much all you can do at
this time. Hopefully, you are keeping a presence on-line, as well as on traditional media.
Truly, we have no idea when this is going to end or if it is
going to end. Do be aware that if this
all clears, lots of companies (including your competitors) will restart and/or enhance their advertising.
That tells me that when the demand increases, the cost of
advertising will rise.
You can pretty much plan on that. If you are a believer
that this will end this year, you need to be ready to double your marketing
budget.
History tells us that businesses who advertise during the
crisis du jour, will do much better once the crisis ends.
Maybe this is the time to catch up on your marketing reading.
Let me suggest you read the book Purple Cow, by Seth Godin. Purple cows stand out!
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